Samsung and Maybank Join Forces to Power Greener Living Through Sustainable Tech Financing
Samsung Malaysia Electronics and Maybank have announced a strategic partnership focused on sustainability, combining Samsung’s AI-powered, energy-efficient technologies with Maybank’s green financing solutions to support the shift towards smarter, more sustainable lifestyles and business operations.
Under the shared vision of “Connected Solutions, Simplified Growth. Greener Tomorrow for All.”, the collaboration empowers Malaysian households and businesses, including SMEs, to adopt environmentally friendly practices through integrated solutions from both brands.
Samsung is advancing its global commitment to achieve net-zero carbon emissions and transition to 100% renewable energy by 2050. This includes initiatives in climate action, circular economy principles, clean technology innovation and sustainable operations.
Maybank, for its part, has exceeded its RM80 billion sustainable financing target by disbursing RM115.17 billion, while also reducing carbon emissions by 53% in FY2024—reflecting its commitment to a just and inclusive transition to a low-carbon economy.
By leveraging Samsung’s technological strengths and Maybank’s sustainable financing expertise, the partnership is positioned as a long-term, multi-faceted collaboration. Beyond consumer offerings, it extends into personal, business, and corporate banking, aiming to create value through integrated ecosystems, user-focused solutions and shared sustainability goals.
“This breakthrough collaboration brings together Samsung’s strength in home innovation with Maybank’s trusted financial services, making sustainable living more accessible. With this initiative, we are laying the foundation for a connected, greener and smarter future full of new possibilities,” said Charles Kim, President of Samsung Malaysia Electronics.
Syed Ahmad Taufik Albar, Group CEO, Community Financial Services, Maybank, added:
“This collaboration with Samsung Malaysia Electronics brings together the best of technology and finance to shape a more sustainable future.
“It reflects our shared ambition to co-create solutions that are accessible, scalable and impactful—not just for individual consumers, but also for businesses from SMEs to corporates.”
The first phase of the collaboration introduces exclusive packages combining Samsung’s energy-saving smart appliances with Maybank’s MyDeco financing scheme, providing a convenient way for homeowners to upgrade their living spaces with intelligent, greener technologies.
The packages include Samsung’s Bespoke AI appliances, connected screens, and Galaxy devices—integrated via the SmartThings platform. Features such as AI Energy Mode enhance efficiency by anticipating user behaviour, while Samsung Knox ensures robust security with multi-layered protection.
MyDeco, available to existing Maybank and Maybank Islamic Home Financing customers, is a first-of-its-kind solution offering up to 120% of a property’s value to cover interior design, furnishings, and fittings—streamlining the home upgrade process.
Exclusively available to MyDeco customers, the programme will roll out in Peninsular Malaysia from May 2025, with plans for a nationwide launch to follow.
To learn more or register your interest, visit: https://maybank.my/samsung
For information on Samsung’s products, visit: https://www.samsung.com/my/
