Jollibee Ranked Number 1 Chicken QSR In SEA By Euromonitor
Jollibee has been ranked as the No. 1 Chicken Quick Service Restaurant (QSR) in Southeast Asia, according to Euromonitor International, based on 2025 value sales in its Consumer Foodservice 2026 study.
The recognition places Jollibee at the forefront of the region’s chicken QSR category, underscoring the brand’s sustained growth and strong consumer demand across multiple Southeast Asian markets.
Euromonitor International’s ranking is based on its Limited-Service Restaurant classification, which includes fast food and takeaway formats. The assessment draws on comprehensive research methods, including in-country research, store checks, trade interviews, and company analysis, to determine market size and competitive positioning across the region.
As of December 31, 2025, Jollibee operates 1,658 stores across Southeast Asia, anchored by its strong base in the Philippines and a growing footprint in Vietnam, Malaysia, Singapore, and Brunei. Outside the Philippines, the brand operates 317 stores in Southeast Asia, underscoring its potential for expansion in priority growth markets.
“Jollibee is well-positioned to scale significantly over time, supported by disciplined expansion and strong market fundamentals,” said Ernesto Tanmantiong, Global President & CEO, Jollibee Group. “With 317 stores across Southeast Asia outside the Philippines, we have a solid platform for continued expansion in this high-growth region.”
