Samsung announces January 4 date for its CES 2026 keynote ‘The First Look’
Samsung is kicking off CES week a little early this time, holding its annual ‘The First Look’ event on January 4 at 7 PM PST in the Latour Ballroom at the Wynn Las Vegas.
The Korean giant will walk everyone through what its DX Division has planned for 2026 and tease some of the new AI-driven experiences it has been building. And of course, the head, TM Roh, will be delivering the keynote, while SW Yong from the Visual Display Business and Cheolgi Kim from the Digital Appliances Business will also take the stage to talk about where their segments are headed next year.
And if you are not in Vegas, no worries – the whole thing will be streamed live on Samsung Newsroom, their official YouTube channel, and even on Samsung TV Plus.
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