Product Description
Prima Deli Franchise Business Opportunity
Company Overview: Prima Deli is Singapore’s first home-grown bakery and holds the distinction of being the longest-running food franchise in the country. Established in 1992, Prima Deli has earned an excellent reputation for its wide array of freshly baked pastries, buns, bread, premium cakes, and Asian delights. As a subsidiary of Prima Food Pte Ltd, the brand operates more than 40 outlets across Singapore and is expanding its reach globally by exporting frozen dough to various international markets. Prima Deli is also renowned for its unique “dial-a-cake” service, delivering cakes to customers’ doorsteps within 24 hours.
Franchise Details:
- Company Name: Prima Food Pte Ltd
- Year Established: 1992
- Country of Origin: Singapore
- Contact Person: Vincent Lew
- Business Type: Food & Beverage
- Franchise Types: Master Franchise / Single Unit Franchise / Regional Franchise
- Number of Units: 35 outlets
- Unit Size: 300 sq. ft. – 800 sq. ft.
- Franchise Fees:
- Local Franchise Fee: S$25,000 – S$40,000
- Franchise Term: 6 years (local)
- Royalty: 1.95% of total sales
- Advertising Fees: S$400 per month
Investment and Support:
- Initial Capital: S$100,000 – S$200,000
- Support Provided: Comprehensive training, assistance with site selection, store design, and marketing. Franchisees also receive ongoing operational support to ensure business success.
Brand Highlights:
- Awards: Prima Deli has been recognized for its exceptional quality and customer service in the bakery industry.
- Unique Offerings: The “dial-a-cake” service allows customers to conveniently order and receive cakes within 24 hours, a one-of-a-kind service in Singapore.
Expansion Opportunities: With over 40 outlets already established in Singapore, Prima Deli is actively seeking new franchise partners to help expand its reach both locally and internationally. As a franchise partner, you will be part of a legacy that has built a strong, trusted brand over decades, known for its commitment to quality and innovation.
Why Choose Prima Deli?
- Strong brand presence and customer loyalty in Singapore.
- A well-established and time-tested business model.
- Comprehensive training and support to ensure smooth operation.
- A range of high-demand products with a proven track record of success.
For more information on how to become part of this exciting franchise opportunity.



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