Wayback Burgers Franchise Malaysia

Wayback Burgers Franchise Business Opportunity

THE WAY BURGERS WERE MEANT TO BE MADE

Wayback Burgers, a renowned American burger chain, has expanded internationally, bringing its signature never-frozen handmade patties to Malaysia. Known for its fast-casual dining concept, Wayback Burgers started in 1991 in Delaware, USA, under the name Jake’s Hamburger. It quickly gained popularity, leading to its rebranding to Jake’s Wayback Burgers in 2010. With the franchise model introduced in the early 2000s, Wayback Burgers has now grown to over 515 locations across the United States and internationally.

The brand opened its first Malaysian outlet in July 2017, located in Taman Melawati, just 15km from Kuala Lumpur. With a focus on fresh, high-quality burgers, Wayback Burgers Malaysia has captivated local customers with a unique blend of American flavor and new menu items tailored to Malaysian tastes.

Wayback Burgers is committed to serving only the highest quality food at great value. The brand offers a fast-casual dining experience, where food is made fresh upon order, paired with a fun atmosphere and packaging that appeals to younger crowds and families. The signature never-frozen patties and hand-dipped milkshakes add to the trendy, fresh experience, making it a popular destination for both regulars and new customers alike.

Key Facts

• Company Name: Wayback Delights Sdn Bhd
• Year Established: 1991
• Country of Origin: United States of America
• Contact Person: Christine Lee
• Size of Units: 1,500 sq ft onwards
• Franchise Fees: Available upon request
• Franchise Term (years): 15 years
• Royalty: 5%
• Marketing / A&P Fund: 2%
• Estimated Initial Capital: RM 750,000 – RM 1 million (depending on location and size)

Wayback Burgers continues to innovate in the fast-casual burger market by blending classic American recipes with a modern dining experience, creating a unique brand with broad appeal for customers worldwide. With its robust franchise model, it offers great opportunities for entrepreneurs to be part of an iconic brand with a rich history and strong growth potential.