Trung Nguyen Coffee Franchise Business Opportunity
Trung Nguyen Coffee is a globally recognized brand known for its unique blend of Eastern coffee culture and exceptional coffee offerings. Established in 1996 in Vietnam, Trung Nguyen Coffee has grown into one of the most innovative multi-dimensional coffee players in the world. Its traditional Vietnamese drip coffee is celebrated by experts and coffee enthusiasts as one of the finest coffee experiences globally.
The Trung Nguyen Café concept stands out by infusing traditional Eastern elements into its design and operations, providing a distinct alternative to Western-style coffee shops. The brand embodies a fusion of heritage, quality, and innovation, creating a unique environment for customers to enjoy world-class coffee.
Franchise Overview
- Company Name: Trung Nguyen Singapore Pte Ltd
- Year Established: 1996
- Country of Origin: Vietnam (products), Singapore (franchise operations)
- Contact Person: Felipe Matibag
- Type of Business: Coffee distribution & café chain operations
Franchise Details
- Franchise Options:
- Single Unit Franchise (SUF) in Singapore
- Master Franchise (MF) opportunities worldwide
- Size of Units: Between 80 sq.m. and 200 sq.m.
- Franchise Fees: US$10,000 to US$20,000 (varies by location)
- Franchise Term:
- Single Unit Franchise: 5 years
- Master Franchise: 10 years
- Royalty Fees:
- 6% of gross sales for SUF
- 3% of gross sales for MF
- Advertising Fee: 2% of gross sales
- Initial Capital: Between US$120,000 and US$200,000 per outlet
Why Choose Trung Nguyen Coffee?
- Authenticity: Trung Nguyen delivers a unique Eastern coffee experience, celebrated for its high-quality coffee and innovative drip brewing method.
- Global Recognition: The brand is renowned internationally for its premium coffee products and café concepts.
- Scalability: Flexible franchise models allow entrepreneurs to grow from single-unit franchises to master franchise partnerships.
- Support and Training: Trung Nguyen offers comprehensive training programs, operational support, and marketing resources to franchisees to ensure success.
History and Milestones
Founded in 1996 in Buon Ma Thuot, Vietnam’s coffee capital, Trung Nguyen began as a small local coffee roaster and rapidly expanded into a global brand. Over the years, it has gained acclaim for its traditional Vietnamese coffee, innovative products, and stylish café concepts. With a commitment to preserving its heritage while embracing modern business practices, Trung Nguyen has become synonymous with premium coffee culture in Vietnam and beyond.
Contact for Franchise Inquiries
For detailed information about franchise opportunities with Trung Nguyen Coffee.


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