The Under Shop Franchise Business Opportunity
About The Under Shop
Celebrating its 10th anniversary this year, The Under Shop has established itself as a leader in the retail of men’s undergarments, socks, undershirts, and ladies’ lingerie. Founded in 1999 with its first outlet located in the iconic Lot 10, Bukit Bintang, Kuala Lumpur, The Under Shop has evolved from a small information collection center to a bustling retail success story.
Known for its pioneering approach to retailing men’s undergarments and intimate apparel, The Under Shop stocks a wide range of prestigious brands including B.U.M. Equipment, Renoma Underwear, Charles Jourdan, RAW, Skinxwear, Body Glove, 2 x 1st, DKNY, and Diesel. Each brand has its own dedicated space in The Under Shop’s outlets, offering customers a diverse array of styles and options.
The Under Shop revolutionized the concept of men’s undergarment retailing in Malaysia, introducing an exclusive shopping experience with an emphasis on comfort, quality, and style.
Franchise Business Opportunity
As The Under Shop celebrates its rapid growth and success, the brand has expanded its horizons by launching its franchising system. With 10 outlets across Malaysia and several international locations, including China, Singapore, Indonesia, Thailand, Vietnam, and Japan, The Under Shop is now offering franchise opportunities to entrepreneurs eager to join the booming retail business of men’s and women’s intimate apparel.
The Under Shop provides a carefully crafted franchise system, designed to ensure the success and smooth operation of each outlet. Franchisees will benefit from ongoing support, guidance, and a proven business model that has demonstrated consistent profitability.
Franchise Info
- Year Established: 1999
- Franchise Fee: RM30,000
- Advertising Fee: 1%
- Royalty: 1%
- Initial Capital: RM150,000 – RM300,000 (estimated)
- Training & Support: Comprehensive training and ongoing operational support provided.
Why Choose The Under Shop?
- Proven Track Record: Over two decades of success, with 10 outlets across Malaysia and international presence in key countries like China, Singapore, and Japan.
- Leading Brand Selection: The Under Shop features a wide range of premium brands, offering a diverse selection to cater to various customer needs and preferences.
- Growing Market: The demand for high-quality, stylish undergarments and intimate apparel continues to rise, especially with the growing focus on comfort and luxury in everyday wear.
- Support and Guidance: Franchisees will receive full support, including marketing materials, staff training, store setup assistance, and continuous operational guidance.
- Flexible Location Opportunities: The Under Shop offers franchisees the opportunity to operate in prime retail locations with a tailored setup depending on the size and specifications of the outlet.
The Future of The Under Shop
With a strategic focus on expanding its presence both locally and internationally, The Under Shop continues to set the pace for the growth of the intimate apparel retail market. Franchisees will benefit from an established business with the resources and support needed to thrive in the competitive retail industry. As The Under Shop continues to improve its customer service and expand its outlets, there has never been a better time to join the brand.
Become Part of The Under Shop Franchise Today!
If you’re passionate about retail and want to be part of a successful, growing business in the apparel sector, The Under Shop offers an exciting franchise opportunity. Join the brand’s journey and contribute to the growth of this leading retail destination for men’s and women’s undergarments


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