Tealive Franchise Opportunity

Tealive Malaysia’s Leading Homegrown Tea Beverage Brand

Tealive is a Malaysian-born lifestyle tea brand that has taken the world by storm since its establishment in 2017. Founded by Bryan Loo, the CEO of Loob Holding Sdn. Bhd., Tealive emerged after a split from the Taiwanese franchise Chatime, marking a significant turning point in the Malaysian bubble tea industry.

With a vision to bring tea to life and life to tea, Tealive has grown into Southeast Asia’s largest lifestyle tea brand, boasting over 800 outlets across Malaysia, Brunei, the Philippines, Cambodia, Myanmar, Vietnam, Australia, the United Kingdom, and Canada.

Driven by continuous innovation, customer engagement, and sustainability initiatives, Tealive has solidified its position as a global player in the tea and beverage industry.

History and Establishment

The Tealive brand was officially launched on February 17, 2017, with its first outlet opening on February 26, 2017, at Pavilion Kuala Lumpur. This followed the abrupt closure of 165 Chatime outlets in Malaysia due to a legal dispute between Loob Holdings and Chatime’s parent company, La Kaffa International.

Despite this challenge, Bryan Loo and his team swiftly rebranded and redefined Malaysia’s bubble tea scene, creating a brand that is proudly homegrown and independent. Tealive quickly won over loyal customers with its signature flavors, including:

Brown Sugar Pearl Milk Tea
Roasted Milk Tea with Handmade Pearls
Passion Fruit Green Tea
Grapefruit Chia Tea Booster

Since then, the brand has expanded its offerings while staying true to its mission of elevating tea culture and enhancing the customer experience.

Growth and Expansion

Tealive’s growth has been remarkable, both domestically and internationally.

Malaysia

The 800th outlet opened in Batu Kawan, Penang, in September 2022.
First drive-thru outlet launched in 2019 in partnership with Petronas, offering customers a convenient tea experience on the go.
Aiming for 1,000 outlets by 2024, solidifying Tealive’s position as the largest tea franchise in Malaysia.

International Expansion

Established a strong presence in Brunei, the Philippines, Cambodia, Myanmar, Vietnam, Australia, the United Kingdom, and Canada.
Future plans include expanding to China, Thailand, Japan, and North America.

Through strategic partnerships, technology-driven services, and innovative marketing, Tealive continues to strengthen its footprint across the globe.

Product Offerings

Tealive offers a diverse range of beverages catering to different tastes and dietary preferences:

Bubble Teas

Brown Sugar Pearl Milk Tea
Roasted Milk Tea with Handmade Pearls
Signature Classic Milk Tea

Flavored Teas

Passion Fruit Green Tea
Grapefruit Chia Tea Booster
Lychee Green Tea

Smoothies & Shakes

Mango Smoothie
Avocado Smoothie
Matcha Latte Shake

Specialty Coffees

Salted Caramel Macchiato
Mocha Latte
Hazelnut Coffee

Healthier Choices

Kombucha drinks
Oat milk-based teas
Sugar-free and reduced-sugar options

Limited-Time Offers & Collaborations

Tealive frequently collaborates with major brands like Nestlé KitKat to create exclusive seasonal drinks, and custom beverages are often tailored to suit regional markets.

Innovation and Sustainability

Tealive is a pioneer in eco-conscious business practices, introducing Malaysia’s first eco-friendly strawless cup and implementing the Tealive Eco movement to reduce plastic waste.

Other sustainability initiatives include:

Encouraging the use of reusable cups through discount incentives.
Partnering with local farmers and suppliers for ethically sourced ingredients.
Exploring biodegradable packaging to further reduce environmental impact.

Additionally, Tealive embraces digital transformation, integrating cashless payment systems, a mobile ordering app with a loyalty rewards program, and AI-driven customer insights to enhance the purchasing experience.

Legal Challenges and Resilience

Tealive’s journey has not been without obstacles. In 2018, the Malaysian Court of Appeal ruled in favor of La Kaffa International, ordering Loob Holdings to cease Tealive’s operations due to a contract dispute.

Despite this, Tealive successfully navigated the situation and continued its expansion, proving its strength as an independent Malaysian brand.