Morganfield’s® Franchise Malaysia

Morganfield’s® Franchise Business Opportunity

Morganfield’s® is a renowned dining experience that blends two of life’s greatest passions: soulful music and mouthwatering food. At the heart of Morganfield’s® is its signature dish, Sticky Bones® – a succulent, slow-cooked prime pork rib smoked with coal and hickory wood to tender perfection. These flavorful ribs are then generously basted with a sweet and tangy hickory barbecue sauce, finished with a hint of cider. Perfectly paired with great music and good company, Sticky Bones® is truly one of life’s magnificent pleasures.

Morganfield’s® creates a warm, inviting atmosphere where guests can enjoy exceptional food alongside blues music, making it the ideal location for both casual meals and social gatherings. This combination of unique dining and entertainment has helped Morganfield’s® establish a loyal customer base, making it an excellent franchise opportunity for those looking to enter the food and beverage industry.

Franchise Information

• Company Name: Grand Century Restaurant Sdn Bhd
• Franchise Fees: RM50,000
• Royalty: 5% of gross sales
• Marketing / A&P Fund: 1% of gross sales
• Initial Capital: RM1.3M – RM1.6M (varies depending on location and setup)

Franchise Benefits & Support

1. Brand Recognition: Morganfield’s® is a well-established brand, known for its quality food and vibrant atmosphere.
2. Menu & Operations: Franchisees will have access to an established menu of signature dishes and recipes, including the iconic Sticky Bones®.
3. Training & Support: Comprehensive training in restaurant operations, customer service, and management. Ongoing support for marketing, operations, and supply chain.
4. Marketing Assistance: Franchisees benefit from national and regional marketing campaigns, promotions, and branding efforts to help drive traffic to their restaurant.
5. Exclusive Products: Access to exclusive Morganfield’s® branded products and merchandise, enhancing the overall customer experience.

Ideal Franchisee Profile

• Entrepreneurs passionate about food and hospitality
• Business owners with experience or a strong interest in the F&B industry
• Ability to manage day-to-day operations and lead a team
• Adequate financial resources to meet the initial capital requirements

Morganfield’s® offers a unique opportunity for those seeking to enter the lucrative and exciting food & beverage industry. With its strong brand presence, excellent support system, and delicious menu offerings, it’s a chance to become part of a vibrant community that serves both great food and great memories.