Michel’s Patisserie Franchise Business Opportunity
Celebrate The Good Things
Michel’s Patisserie is a renowned patisserie brand, offering a unique franchise opportunity in the Food & Beverage sector. Established in 1982, it was designed to provide premium-quality patisserie products and meet the high standards of the food service market. Over the years, it has grown into an iconic name in Australia and beyond.
Business Overview
Michel’s Patisserie operates with a simple yet effective model: a central bakery produces high-quality products, which are then distributed to retail outlets. These outlets, either kiosks or inline store models, display and sell the products to customers.
In 1990, Michel’s Patisserie transitioned into a franchise system, enabling its expansion across Australia. The brand was acquired by Retail Food Group Limited in 2007, Australia’s largest multi-brand food franchisor with over 1,100 outlets globally. This acquisition brought substantial resources and expertise to support the brand’s continued growth.
Key Offerings
Michel’s Patisserie focuses on:
- Award-Winning Espresso Coffee
- Hot Savories and Sweet Pastries
- Slices and Celebration Cakes
- Deluxe Mousse Ranges
Its espresso coffee was recognized as the best in a franchise chain by CHOICE, a leading Australian consumer magazine.
Global Presence
Michel’s Patisserie operates over 340 stores across Australia, with additional outlets in New Zealand. It continues to expand with progressive plans for new store openings in metropolitan and regional areas.
The franchise is currently offering Master Licensee Rights in Asia to further its global reach.
Franchise Details
Company Name: Retail Food Group
Year Established: 1982 (Franchising since 1990)
Country of Origin: Australia
Contact Person: Gavin Nixon
Email Address: gavin@rfg.com.au
Website: www.rfg.com.au
Phone: +07-5591 3242
Address: 26 Railway Street, Southport, Queensland, Australia
Number of Units:
- Australia: 332 stores
- New Zealand: 5 stores
Franchise Fees: Initial franchise fees (plus GST)
Franchise Term: Initial term of 5 years + optional renewal for 5 years
Royalty Fee: 7.0%
Marketing/A&P Fund: 3.0%
Estimated Initial Capital: AU$272,000 – AU$401,000
Why Choose Michel’s Patisserie?
- Proven business model with centralized production and distribution.
- Simple operations focused on premium-quality products.
- Support from Retail Food Group, a leader in multi-brand food franchising.
- Opportunities for growth in international markets, including Asia.
- Recognition for excellence in coffee and patisserie products.
Expansion Plans
Michel’s Patisserie is actively seeking master licensees to bring its award-winning patisserie and coffee experience to new regions. With a well-established brand and robust support systems, franchisees are well-positioned for success in the competitive food and beverage market.
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