Mad Mex

Luchando por el sabor! (We’re fighting for flavour!)

Mad Mex is Australia’s premier Baja-style Mexican food chain, offering a unique fusion of fresh, healthy, and flavour-packed meals. Since opening its first store in December 2007 on Crown Street, Sydney, Mad Mex has become a beloved brand, renowned for its commitment to quality, authenticity, and a fun dining experience. Over the years, Mad Mex has expanded to Melbourne, Brisbane, and Sydney, delighting customers with its exciting Mexican flavors.

Our Vision

Our goal is to grow Mad Mex nationally and share our signature Mexican cuisine with fans across the country. By staying true to our founding principles:

• Fresh and Healthy
• Fast and Delicious
• Authentic and Exciting

Mad Mex is committed to becoming Australia’s most respected Mexican brand.

Why Choose Mad Mex?

Are you tired of industrial fast-food combo meals? Sick of greasy, cheesy, unappealing Mexican dishes? So is everyone else! At Mad Mex, we serve gourmet Baja-style Mexican food that’s:

• Healthy: Our food is hearty but focuses on freshness and balanced nutrition.
• Packed with Flavour: From flavourful salsas to authentic, slow-roasted, and grilled meats, every bite is a delight.
• Versatile: Enjoy your favourite ingredients wrapped in fresh tortillas, tacos, or bowls.

Our Baja-Mission style Mexican food stems from California’s high-quality standards applied to Mexican flavours, spices, and style. Pair your meal with our selection of imported Mexican beers, cocktails, and soft drinks to enjoy a truly Mexican experience with attitude!

The Baja-Mexican Trend

Baja Mexican cuisine has taken the U.S. by storm over the last decade, thanks to brands like Chipotle, Qdoba, and Moe’s. Now, Aussies who love traveling and have tasted this unique style abroad are thrilled that Mad Mex brings the same authenticity to their doorstep.

The Mad Mex Advantage

• El Defendedor del Fresco! (We’re the defender of freshness!)
  We serve gourmet, restaurant-quality food in a fast-paced environment, combining the best elements of high-end restaurants and quick-service food operators.
• Ideal Market Positioning
  Mad Mex bridges the gap between premium dining and food court convenience. Our high-quality offerings are prepared fast enough for takeaway customers while commanding a premium price point.
• Customer Satisfaction
  Mad Mex enjoys an impressive 96% customer satisfaction rate, with customers expressing their eagerness to return after their first visit.

Franchise Opportunities

Mad Mex offers a unique opportunity to join a brand with a proven track record of success. Our support includes:

• Training and Onboarding: Comprehensive training programs for franchisees and staff.
• Marketing Support: Strategies to attract and retain customers in your area.
• Operational Guidance: Assistance with day-to-day business management and optimization.
• Menu Innovation: Regular updates to keep offerings fresh and exciting for customers.

Join the Mad Mex family and bring the authentic Baja-Mexican experience to your community. Together, we’ll continue to defend freshness and revolutionize the food industry!