Kebab Turki Baba Rafi Malaysia

Kebab Turki Baba Rafi: A Global Kebabs Sensation

Great Tasting Kebabs for Success

If you’ve only experienced kebabs from roadside stalls, you’re missing out on a whole new level of flavor—Kebab Turki Baba Rafi (KTBR) is revolutionizing the kebab industry. Renowned for its deliciously crispy and juicy kebabs, KTBR now boasts over 1,200 outlets in Indonesia alone, with more opening globally. Founded by the visionary Hendy Setiono, who is celebrated for his entrepreneurial success, KTBR has grown into the world’s largest kebab chain.

Franchise Asia caught up with Afandi Oh, the Master Franchisee of Kebab Turki Baba Rafi Malaysia and Group CEO of Inky Group of Companies. Afandi has been instrumental in introducing KTBR to Malaysia, recognizing the immense potential for local consumers to experience this mouthwatering offering—and the opportunity for budding entrepreneurs to join the franchise.

The World’s Biggest Kebab Chain

Kebab Turki Baba Rafi’s claim as the world’s biggest kebab chain is backed by its rapid growth and widespread presence. With 1,200 outlets in Indonesia, 25 in Malaysia, and new locations opening in countries such as China, Vietnam, Sri Lanka, and the Netherlands, KTBR is indeed the largest kebab franchise in the world. While there are standalone kebab operators in Europe, they pale in comparison to KTBR’s robust franchise model, which has reached six countries and continues expanding.

The Secret to KTBR’s Rapid Expansion

The secret to KTBR’s success and rapid growth is in the quality of the product. The kebab’s marination is perfectly balanced, making each bite juicy and flavorful. The combination of the thick, crispy tortilla and the well-seasoned meat creates a simple yet utterly delicious meal. KTBR’s recipe has been perfected over the years, ensuring consistency and quality.

Additionally, KTBR’s management is a key factor in its success. Hendy Setiono, the founder, has always led by example with a dynamic and innovative approach. His leadership has fostered a strong, team-oriented company culture, which allows KTBR to adapt and thrive, even in the face of challenges. Afandi Oh, the Master Franchisee for Malaysia, faced initial hurdles due to Malaysia’s stringent franchise regulations but worked closely with KTBR headquarters to overcome them, demonstrating the flexibility and collaborative spirit that is central to KTBR’s ethos.

Afandi Oh: A Young Entrepreneur’s Journey

Afandi Oh, a young entrepreneur, was drawn to KTBR after completing a degree in Entrepreneurship at HELP University College. Initially entering the trading industry, he later ventured into the food and beverage sector, where he found KTBR to be the perfect opportunity. Despite not having prior experience in F&B, Afandi saw franchising as the ideal way to learn and succeed in this competitive market.

When he discovered KTBR, the brand had already established 850 outlets in Indonesia, and its continued expansion caught his attention. He admired KTBR’s innovation, the strength of its people, and the support it provided to franchisees. His partnership with Hendy Setiono, who had won numerous entrepreneurial awards, was based on mutual respect, shared vision, and a strong entrepreneurial spirit. Afandi was confident that the combination of KTBR’s proven system and his own ambition would lead to success in Malaysia.

KTBR’s Expansion Plans

KTBR’s presence in Malaysia is steadily growing, with 25 outlets currently operational and more on the way. This includes three new outlets set to open in Kelantan in January and a planned focus on expanding into other Malaysian states such as Terengganu, Perak, Melaka, and Johor. KTBR aims to reach 60 outlets by the end of the year and has set an ambitious long-term goal of 200 outlets within five years.

The KTBR Franchise Experience

Founded in 2003, Kebab Turki Baba Rafi has seen tremendous success under the leadership of Hendy Setiono, a dynamic young entrepreneur who has received accolades such as Asia’s Best Entrepreneur Under 25 and Ernst & Young’s Entrepreneur of the Year 2009. Working alongside Hendy has been a rewarding experience for Afandi. Their shared youth and entrepreneurial drive have made them highly effective partners. Hendy’s approachability, optimism, and ability to find solutions to challenges have been invaluable in Afandi’s growth as a franchisee.

KTBR’s Franchise Packages and Opportunities

KTBR offers an attractive franchise model with low overhead costs. Most KTBR outlets operate as kiosks or mini shoplots, with packages starting from RM95,000. These outlets are designed to minimize operational costs while maximizing sales and profits. KTBR provides extensive support, including business training, operating software, outlet construction, equipment, and raw materials—all bundled into the franchise package.

The franchise term lasts for five years, with an option to extend for another five years. Franchisees are required to pay a royalty fee of 18% monthly and contribute 1% to the marketing and advertising fund.

Ideal Franchisees for KTBR

KTBR is open to franchisees with various levels of experience. While prior business experience is not necessary, the key attributes sought in a franchisee are commitment and passion. KTBR encourages young entrepreneurs, particularly those who are dedicated to growing their business and upholding the brand’s reputation. With the right mindset and perseverance, franchisees can achieve great success with KTBR.

Franchisee Support

KTBR believes in providing comprehensive support to its franchisees. On opening day, each outlet gives out 300 free kebabs, and KTBR’s mascot greets customers. The management team conducts monthly quality spot checks, providing franchisees with valuable reports and feedback. Additionally, KTBR assists with marketing, sales, and operational reports to help franchisees improve and grow their business.

Profitability of KTBR Outlets

While profitability can vary based on location, KTBR outlets have the potential to become profitable quickly. Some outlets reach profitability on their very first day of operation, while others take a few months. KTBR provides detailed sales forecasts based on location, but the actual performance of each outlet can differ due to various factors.

Conclusion

Kebab Turki Baba Rafi is more than just a food franchise—it’s a dynamic, growing business with a proven model for success. With strong leadership, a great product, and a support system designed to help franchisees succeed, KTBR continues to make waves in the global food scene. Whether you’re a seasoned entrepreneur or a young up-and-comer, KTBR offers an exciting opportunity to be part of the world’s biggest kebab chain.