Kebab Turki Baba Rafi (KTBR): A Global Leader in Kebab Franchising
Kebab Turki Baba Rafi (KTBR), operated by PT Baba Rafi Indonesia, is the world’s largest chain of kebab shops, boasting over 1,300 outlets across Indonesia, Malaysia, and the Philippines. Headquartered in Indonesia, KTBR was founded in 2003 by entrepreneurs Nilam Sari and Hendy Setiono. Starting as a small street cart, the business quickly expanded and adopted a franchise model in 2005. The brand is managed under Baba Rafi Enterprise, which also owns other ventures like Piramizza, Bebek Garang, and Voila! 360’ communication agency.
Franchise Operations and Innovations
KTBR offers versatile franchise options, allowing outlets to operate as food carts, kiosks, booths, indoor shops, or 24-hour service locations. The company is also a pioneer of sharia-compliant franchise investment in Indonesia. Its menu features a wide array of items, including shawarmas, hamburgers, hot dogs, kripik, roti canai, and frozen foods.
Franchise in Malaysia
The KTBR franchise is operated in Malaysia by INKY Sdn Bhd, established in 2012.
Franchise Key Details:
- Company Name: INKY Sdn Bhd
- Address: Innovo 8, Lot 2, Lorong Teknologi A, Jalan Teknologi, Taman Sains Selangor 1, Kota Damansara, 47810 Petaling Jaya, Selangor
- Contact:
- Phone: +603-6151 5678 / +6012-641 0536 / +6010-798 8885
- Email: yusri@inkygroup.com / chadgan@inkygroup.com
- Website: babarafi.com.my
Franchise Details in Malaysia:
- Year Established: 2012 (Malaysia), 2003 (Indonesia)
- Country of Origin: Indonesia
- Franchise Options: Kiosk and Shop Lot
- Number of Outlets: 25
- Unit Sizes: 100 – 500 sq ft
- Franchise Fee: RM30,000
- Franchise Term: 5 years
- Royalty Fee: 5%
- Marketing/A&P Fund: 0%
- Initial Capital Investment: From RM100,000
For inquiries, contact Yusri or Chad at the details provided above.
KTBR continues to revolutionize the food and beverage industry, combining entrepreneurial innovation with a passion for quality and service.


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