Jacob Elordi Fronts Chanel’s Most Intense BLEU DE CHANEL Yet
Chanel has released a new BLEU DE CHANEL L’EXCLUSIF campaign featuring actor Jacob Elordi, marking the latest chapter in its long-running men’s fragrance line. The launch pairs a new scent with a high-profile film that continues the brand’s focus on modern masculinity and self-direction.
Elordi, recently named fragrance ambassador for Chanel, appears in a campaign built around movement and tension, with choreography and suspense driving the narrative. The film positions him as a contemporary take on the classic leading man, with Chanel framing the character as instinct-driven and individualistic rather than shaped by convention.
The campaign sits alongside the introduction of BLEU DE CHANEL L’EXCLUSIF, presented as the most concentrated version of the fragrance to date. It is designed to be deeper and longer-lasting than earlier interpretations in the range, with a stronger focus on woody and amber-led notes.
The composition centres on sandalwood, which gives the scent its core structure. Cistus labdanum adds a dry, slightly leathery edge, while woody amber notes bring warmth and contrast. The fragrance is designed to develop over time on the skin, moving from a more earthy opening into a richer dry-down.
Retailing at US$275 for 3.4 fl. oz., BLEU DE CHANEL L’EXCLUSIF sits at the top end of the line and is available through Chanel’s official channels. It joins a wider BLEU DE CHANEL collection that spans multiple fragrance concentrations and supporting grooming products.
The campaign and fragrance together continue Chanel’s positioning of BLEU DE CHANEL as a line built around independence and personal choice, with L’EXCLUSIF presented as its most intense expression so far.
