High-End Brands Honour Mum in Style
Mother’s Day 2025 has inspired a wave of beautifully crafted campaigns from various businesses, especially luxury brands. Luxury brands are going beyond the traditional gifts and highlighting the emotional power and beauty of motherhood. Featuring real families, iconic celebrities, and timeless designs, these campaigns offer a fresh, heartfelt take on honouring the women who shape our lives.
Bvlgari
Local-wise, Bvlgari has released a campaign honouring motherhood with Malaysia’s power couple, Scha Alyahya and Awal Ashaari. Scha wears radiant white gold pieces from the Serpenti collection, symbolising motherhood’s strength and beauty. Meanwhile, Awal complements her with bold Serpenti Viper jewellery and the Octo Finissimo watch, embodying timeless elegance. Together, they represent modern parenthood’s grace through Bvlgari’s iconic craftsmanship.
The campaign also supports Save the Children via the “My wish for you” initiative launched on Mother’s Day, featuring a special B.zero1 collection. A portion of proceeds aids vulnerable children worldwide, funding education, poverty relief, and youth empowerment, reinforcing Bvlgari’s commitment to nurturing future generations through exquisite jewellery and storytelling.
Tiffany & Co.
Are you a fan of jewels? Tiffany & Co. launches its heartfelt Strong Like Mom campaign, spotlighting the strength, love, and resilience of mothers. The campaign features a touching short film starring real Tiffany employees and their children, who candidly share what makes their mums strong. With unscripted, emotional moments, the film captures the deep bond between mother and child, offering a sincere tribute to motherhood.
Interwoven with these testimonials are scenes of the mothers wearing pieces from the Tiffany HardWear collection—jewellery that symbolises boldness and inner strength. The film ends on a nostalgic note, with vintage photos of employees and their mothers. Through this campaign, Tiffany & Co. continues its long-standing celebration of motherhood with a fresh, personal perspective.
Chanel
Chane joined in with an intimate campaign celebrating the powerful bond between mothers and children. The campaign features a star-studded cast including Ciara Wilson, Devon Lee Carlson, Olivia Sui and her mother Christine, Justine Lupe, and Stella Simona, captured through warm, candid portraits by photographer Max Farago.
Within the campaign, it showcased elegant jewellery from Chanel’s Coco Crush, Première, and Camélia collections. Pieces range from stackable white gold rings to rose gold diamond necklaces, symbolising timeless maternal connections.
The featured women open up about their journeys—entrepreneur Devon Lee Carlson shares the nurturing lessons passed down from her mother, while singer Ciara reflects on patience, forgiveness, and grace learned from her children. For actress Justine Lupe, motherhood is still new but deeply transformative, a journey of self-discovery and tender guidance.
Burberry
Burberry’s Mother’s Day 2025 campaign features supermodel Jerry Hall with her daughters Lizzy and Georgia May Jagger, and grandchildren Eugene and Dean, celebrating family bonds across generations. The campaign showcases the warmth, laughter, and strength of motherhood, with the family dressed in classic Burberry trench coats, puffers, and shirting, reflecting timeless elegance.
Burberry highlights gift-ready items, including iconic trench coats, silk scarves, and the new Highlands bag collection inspired by rainwear and the Burberry Check. The collection also features pastel accessories, quilted ballerina flats, reimagined pearl jewellery, and signature scents, offering versatile gifts for every mother.
Gucci
Gucci’s Mother’s Day 2025 campaign, Gucci Together, features actress Yara Shahidi with her mother Keri, fashion consultant Camille Bidault-Waddington with her son Albert, and musician Kim Gordon with her daughter Coco. Photographed by Tina Barney, it captures intimate, candid moments in cosy, richly decorated homes, emphasising enduring family bonds over overt product promotion. Shahidi wears tailored outerwear with the GG Marmont bag, while Gordon and her daughter showcase vintage-inspired Gucci styles, including the Ophidia tote.
The campaign is paired with a curated gift selection featuring Horsebit ballerinas, silk scarves, Interlocking fine jewellery, and signature handbags, symbolising connection and lasting memories. Gucci elevates its products as meaningful keepsakes, celebrating motherhood’s emotional ties and lifelong relationships
These campaigns serve as a reminder that Mother’s Day is more than just a gifting occasion—it’s a chance to honour the emotional depth, strength, and legacy that mothers carry. Whether through meaningful jewellery, timeless fashion, or heartfelt storytelling, each brand captures a different facet of motherhood, making this year’s celebrations feel more personal, stylish, and sincere than ever.
