‘Devil Wears Prada 2’ Unveils Viral Handbag Popcorn Bucket
The hype around The Devil Wears Prada 2 is building fast — and one piece of movie merchandise is already stealing the spotlight. A bright red popcorn bucket shaped like a designer handbag has gone viral online, turning a standard cinema snack into one of the internet’s most talked-about collectables ahead of the film’s May 1, 2026, release.
The accessory-style bucket resembles a structured luxury tote. Created by promotions company Golden Link Inc., it features dual top handles, gold-toned hardware and playful charms, including the franchise’s signature stiletto heel with a pitchfork detail.
The bag holds a full serving of popcorn and can even be refilled on the same day at selected cinemas, making it both a novelty item and a practical snack container.
The collectable will be available at major US cinema chains, including AMC Theatres, Cinemark and Regal Cinemas when the film hits theatres. Ticketing platform Fandango also launched a “Runway Ready” bundle that includes a movie ticket, the popcorn handbag and a limited-edition Runway magazine inspired by the fictional fashion publication in the film. The bundle sold out quickly, signalling just how strong the demand has been.
The sequel itself brings back several familiar faces. Meryl Streep returns as formidable fashion editor Miranda Priestly alongside Anne Hathaway as Andy Sachs. Emily Blunt and Stanley Tucci also reprise their roles, while Simone Ashley joins the cast. Early teaser footage promises the same mix of sharp dialogue, office drama and high fashion that made the original The Devil Wears Prada a pop culture favourite nearly two decades ago.
Online, the handbag bucket has quickly become a social media talking point. Fans have been calling it a “must-have” collectable, with some even listing pre-orders on resale sites for around US$100 before the film has premiered. The reaction highlights how cinema merchandise is becoming an event in its own right.
For now, the popcorn handbag is only confirmed for cinemas in the United States, with no announcement yet on an international release. For fans outside the US, it remains a wait-and-see moment. Still, the viral response shows the marketing is already doing its job: building excitement for The Devil Wears Prada 2, one fashion-forward popcorn bucket at a time.
