Bvlgari’s Latest Eyewear Blends High Jewellery Craft With Modern Frames
Bvlgari has unveiled its Spring Summer 2026 Eyewear Collection, combining the Maison’s jewellery heritage with modern design. The new line includes reinterpretations of the Serpenti Viper, Serpenti Forever, and Tubogas styles for women, plus Octo-inspired frames for men.
The women’s collection updates the Serpenti Viper line with intertwined metal details, rimless wrap-around frames, and lightweight constructions. Serpenti Forever returns with its signature snakehead accents, while Tubogas designs bring fluid, geometric metalwork to a modern frame.
For men, the new Octo styles draw directly from Bvlgari’s watchmaking heritage, featuring faceted profiles and temple connections inspired by iconic timepiece lugs.
Two standout Serpenti Viper launches, called Intertwining Design, weave a snake motif along the temples in a subtle, jewel-like pattern. Available in rectangular and oval shapes, these frames are light, sleek, and crafted with the same attention to detail as Bvlgari’s fine jewellery.
The collection also introduces a mask-inspired wrap-around Serpenti Viper, combining a streamlined, rimless front with scale-motif temples for a bold, modern look. A minimalist rectangular version provides faceted lenses and sinuous temple detailing, bringing jewellery-inspired design into a clean, contemporary silhouette.
Rimless oval Serpenti Viper opticals balance comfort and style, with delicate scale motifs and blue light-filtering lenses for everyday wear.
Oval sunglasses add glossy black eyerims and hand-enamelled snakehead temples, while Serpenti Forever rectangular frames pair a chunky acetate front with the line’s signature reptile detail. Tubogas appears in a rimless square shape, where coiled metal temples echo the jewellery line’s fluid geometry.
Men’s eyewear channels the Octo watch codes into rectangular sunglasses featuring faceted octagonal fronts and metal lugs linking temples to the frame. Octo optical pantos extend the look into versatile acetate with blue light protection, combining structure and modern functionality.
The campaign, Double Vision, reflects this duality. Shot by Bruno+Nico and starring Zita D’Hauteville and Giacomo Cavalli, it blends archival imagery with Rome’s monumental architecture. Mirrored and multiplied visuals suggest multiple perspectives, echoing Bvlgari’s approach: rooted in heritage, yet focused on what comes next.
