Long John Silver’s Franchise Malaysia

Long John Silver’s Franchise Business Opportunity

Seas Every Moment!

Long John Silver’s is the largest seafood quick-service restaurant (QSR) operator in the United States. Since its establishment in 1969, the brand has been on a mission to deliver great-tasting, sustainably sourced, and affordable seafood to consumers worldwide. Today, Long John Silver’s owns, operates, and franchises nearly 700 restaurants across 38 U.S. states and Singapore.

Why Choose Long John Silver’s?

Unique Business Proposition
Long John Silver’s provides an exceptional value proposition by combining the quality of traditional seafood with the speed and affordability of a QSR:

• Quick Service Excellence: Fast service, accessibility, and affordability.
• High-Quality Seafood: Premium, sustainably sourced offerings.
• Customer-Centric Approach: A clean, polished atmosphere with highly trained staff.
• Innovative Technology: Mobile pickup solutions enable customers to skip the line for faster service.

Positioning in the Market
The brand bridges the gap between traditional seafood restaurants and quick-service dining. This model offers convenience through drive-thrus (present in 97% of locations) while maintaining a focus on sustainability and premium quality at affordable price points.

About Long John Silver’s

• Country of Origin: USA
• Year Founded: 1969
• Franchising Since: 1970
• Number of Units: 681

Founded by Jim Patterson in 1969, Long John Silver’s has revolutionized the seafood QSR industry. For over five decades, it has built a reputation for its craveable menu, unmatched seafood expertise, and commitment to sustainability. The brand generates annual system-wide sales of ~$413 million.

Quality You Can Trust

Long John Silver’s has set the gold standard for seafood quality in the restaurant industry. Its menu features responsibly sourced, premium ingredients that are:

• Wild-Caught: Fish sourced from the deep waters of the Bering Sea.
• Ethically Sourced: Shrimp and other seafood sourced from best-managed supply partners.
• Natural and Clean: Free from antibiotics, hormones, GMOs, additives, artificial colors, and flavors.

Long John Silver’s has long championed sustainability, forming strategic partnerships to ensure its seafood is fished smarter, with minimal environmental impact.

International Presence

Long John Silver’s operates in the following countries:

• USA
• Singapore

Future Expansion Opportunities

Franchise opportunities are available in these regions:

• Asia-Pacific: Australia, Cambodia, China, Hong Kong, Japan, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand, Vietnam.
• MENA: Bahrain, KSA, Kuwait, Oman, Qatar, UAE.
• Western Europe and beyond.

Income Streams

Franchisees can benefit from multiple revenue streams:

• Retail Sales
• Delivery Sales

Comprehensive Training & Support

Long John Silver’s offers extensive training and support for franchisees, including:

• Visits to the company’s headquarters in Louisville, KY.
• Dedicated teams to assist with marketing, supply chain, R&D, communications, finance, and architecture.
• On-site pre-launch training with your team.

Franchise Models Available

1. Master Franchise Opportunities
2. Area Development Franchise Opportunities
3. Multi-Unit Franchise Opportunities

Ideal Franchisee Profile

To join the Long John Silver’s family, franchisees should meet the following criteria:

• Financial Requirements:
  • Minimum of $3 million in liquid assets.
  • Minimum of $5 million in net worth (for multi-unit development agreements).
• Experience and Expertise:
  • Proven success in the restaurant/retail industry.
  • Deep understanding of local culture, real estate, and trade areas.
  • Experience in multi-unit restaurant/retail management as an owner or operator.
• Personal Attributes:
  • Enthusiasm, drive, and a passion for success.

Seize the opportunity to bring Long John Silver’s iconic seafood experience to your market and make waves in the restaurant industry!