GMG Solidifies Leadership in Asia with Record Growth, Community Engagement in 2024
GMG, a leading retailer and distributor of globally recognised sports brands including Nike, Vans, Timberland, The North Face, Columbia, and Sun & Sand Sports (SSS) across Southeast Asia and Hong Kong, has reinforced its position as a key player in Asia’s retail landscape.
The company celebrated significant milestones in 2024, showcasing its commitment to innovation, community engagement, and regional expansion.
Since its inception in March 2021, GMG has rapidly expanded its footprint, now operating over 200 stores across Southeast Asia. This growth is part of its ambitious five-year plan to reach 400 stores, reflecting its dedication to delivering exceptional retail experiences and fostering strong community ties.
Key Milestones in 2024
- Nike Orchard Road Flagship Store
GMG achieved a major milestone with the grand opening of Nike Orchard Road, a three-level, 28,000-square-foot flagship store in Singapore. As the largest Nike mono-brand store in Asia outside China, it offers exclusive digital and online-to-offline (O2O) services, redefining customer engagement. - Sun & Sand Sports Expansion
GMG launched its first Sun & Sand Sports store, its homegrown brand, at Mid Valley Megamall in Malaysia, marking a significant step in solidifying its regional presence. The company further expanded its footprint by opening three additional stores in Malaysia. - VF Brands’ Regional Growth
GMG announced the expanded presence of VF’s brands, including Vans, The North Face, and Timberland, across Southeast Asia, Hong Kong, the Middle East, and North Africa (MENA) through a growing network of mono-brand partner stores.
Mohammad A. Baker, Deputy Chairman and CEO of GMG, highlighted the company’s transformative journey: “Reaching over 200 stores in such a short time underscores our commitment to innovation and excellence.
“We are proud of our efforts to engage local communities and promote active lifestyles. Southeast Asia remains a cornerstone of our global strategy, and we are excited about the opportunities ahead.”
GMG also demonstrated its dedication to customer engagement by participating in Malaysia’s 11.11 Mega Event, delivering seamless shopping experiences on platforms like Shopee and Lazada. Vans and Timberland emerged as top-performing brands, ranking among the top five most preferred brands on Shopee.
GMG’s GMG Cares corporate social responsibility (CSR) programme has been instrumental in fostering meaningful connections with local communities. The company partnered with organisations such as Yayasan Chow Kit and the Malaysia Breast Cancer Welfare Association, providing sports equipment, food, and merchandise.
Additionally, GMG supported environmental conservation, cancer research, and employee well-being through initiatives like physical and mental health workshops, fitness programmes, and women-focused support groups.
GMG’s entry into Asia began with the acquisition of Royal Sporting House in late 2020, followed by Nike-only stores from SUTL Corporation in Singapore and Malaysia in April 2022. In May 2023, GMG introduced its flagship concept, SSS, to SEA with its first store in Singapore, with plans to open 11 more stores by 2026. These strategic moves have laid the groundwork for GMG’s focus on retail innovation and regional expansion.
As GMG continues to grow, its commitment to excellence, community engagement, and innovation positions it as a leader in Asia’s dynamic retail sector.
