The Habit Burger Grill Franchise Malaysai

Product Description

The Habit Burger Grill Franchise Business Opportunity

Part of Yum! Brands

The Habit Burger Grill is a part of Yum! Brands, the world’s leading restaurant company, which operates iconic brands such as KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. With over 52,000 restaurants in more than 150 countries and territories, Yum! Brands is committed to building the world’s most loved, trusted, and fastest-growing restaurant brands. As a part of this global network, The Habit benefits from access to world-class talent, cutting-edge knowledge, and strategic partnerships.

The Habit Burger Grill’s Humble Beginnings (1969)

Founded in 1969 in Santa Barbara, California, The Habit Burger Grill started with a simple philosophy: Always deliver high-quality food and great service at reasonable prices. This core principle has guided the company’s growth from a single location to over 300+ restaurants, predominantly on the West Coast of the United States. Today, The Habit is recognized as one of the leading fast-casual “better burger” chains in the country.

Why The Habit Stands Out

The Habit Burger Grill has garnered numerous accolades, including being named “Best Tasting Burger in America” by a prominent consumer magazine in 2014. This honor reflects our commitment to quality and taste. We have also received recognition in publications such as Thrillist, which included us in their list of “Underrated Burger Chains that Need to Be in Every State”, and USA Today, which named us the “Best Regional Fast-Food Chain in the Nation”.

Our signature dish, the Charburger, is a fan favorite, chargrilled over an open flame at 600°F. However, we offer much more than just burgers. Our menu includes a variety of items like the Grilled Chicken Sandwich, Tenderloin Steak Sandwich, Chicken Club, and even a Sushi-Grade Ahi Tuna Sandwich. We also serve a selection of salads, unique side items, and seasonal chef-driven innovations, all inspired by the fresh and vibrant flavors of California cuisine.

International Expansion and Success

In 2017, The Habit Burger Grill expanded internationally with the successful launch of its first location in Shanghai, China. The brand has received significant positive feedback, with customers rating it as the #1 burger chain on platforms like Meituan, a popular review site in China. The Habit has plans to continue expanding internationally with a focus on offering a high-quality, California-inspired menu and fast-casual dining experience.

Diverse Real Estate Formats

The Habit offers a flexible range of real estate formats to fit the needs of different markets. In the United States, we operate free-standing drive-thru locations, end-cap and in-line stores, and non-traditional venues such as airports, universities, and theme parks. For international markets, including the Asia Pacific region, we work with our franchisees to determine the best real estate mix for optimal brand visibility and investment returns.

What We Are Looking For in Franchise Partners

The Habit Burger Grill seeks franchisees who share our commitment to quality and exceptional service, encapsulated in what we call “The Habit Difference.” International franchisees will receive dedicated support from our Restaurant Support Centers (RSC) located in Singapore and Irvine, California, ensuring operational success across different markets.

As part of the Yum! Brands family, Habit franchisees benefit from the expertise and resources of one of the largest restaurant companies globally. We are committed to working closely with franchisees to develop tailored business models, including localizing the supply chain, adapting the menu, and optimizing restaurant designs to meet the unique needs of each country.

Franchise Opportunities

The Habit Burger Grill offers a range of franchise options for those who are committed to the quality-first culture. International franchisees can tap into an established, proven model with the added benefit of local market flexibility.

Franchisee Profile:

The ideal franchisee is a multi-unit operator or someone with restaurant management experience who is eager to uphold The Habit’s standards of excellence and commitment to quality. Franchisees should have a passion for building a customer-first culture and the resources to drive operational success.