SugarBun Franchise Malaysia

Welcome to SugarBun

Established in 1979, SugarBun has grown from a humble ice cream parlor into an innovative and internationally recognized Food and Beverage Franchise Restaurant Brand. With its roots in Sarawak, East Malaysia, SugarBun has expanded its presence not only across rural and urban locations in Malaysia, such as Mukah, Kapit, and Saratok, but also internationally to Brunei Darussalam, Bangladesh, Australia, and Indonesia.

At the heart of SugarBun’s philosophy is the belief in families sharing real, wholesome food together. The brand caters to all ages, offering a diverse menu of delicious options for children, adults, and seniors alike.

In 2016, SugarBun introduced the “SugarBun – Borneo Asian Food” concept in Kuala Lumpur. This innovative multi-stall dining approach features signature dishes tailored to specific food categories, reducing service times and simplifying operational processes. By combining modern strategies with its East Malaysian roots, SugarBun aims to bring the best flavors of Borneo to the global stage.

Menu Highlights

SugarBun’s menu features a fusion of Asian and Western cuisines, offering unique dishes alongside beloved classics. Highlights include:

• Borneo Asian Favorites: Chicken Mushroom Soup, Sambal Eco Fish, Assam Eco Fish, Nasi Lemak, and Chicken Curry.
• Signature Dishes: Broasted Chicken, Kano Chicken, Savory Rice, and the iconic Fish Burger.

The regeneration of SugarBun’s menu has significantly boosted sales and customer engagement, establishing the brand as a household name across Malaysia and beyond.

Franchise Overview

Franchising with SugarBun
SugarBun emphasizes a streamlined approach to its business model by focusing on compact kiosks, designed to combat rising rental prices and maximize profitability for franchisees. The franchise division is managed by SB Supplies & Logistics Sdn Bhd (SBSL), a subsidiary of Borneo Oil Berhad, which oversees the franchising operations both locally and internationally.

SBSL is responsible for maintaining the brand’s image, ensuring franchise compliance, and providing consultation services to franchisees.

Why Choose SugarBun?

• Owner-Operated Success: Franchisees who are personally involved in daily operations achieve the best results.
• Proven Menu & Systems: Decades of experience have refined SugarBun’s menu and operational processes, ensuring profitability and efficiency.
• Recognizable Brand: SugarBun’s strong brand identity and trademark guarantee instant recognition.
• Research & Development: Continuous R&D ensures SugarBun stays ahead with innovative products and services.
• Comprehensive Training: Hands-on training programs equip franchisees with operational and management skills for success.
• Marketing Support: Multi-channel marketing, including radio, TV, billboards, and community efforts, builds brand loyalty and customer engagement.
• Cost Efficiency: Franchisees benefit from bulk purchasing power, reducing costs on supplies and equipment.
• Site Development Assistance: Expert guidance in site selection and development ensures seamless restaurant openings, with all products meeting Halal requirements.

Franchise Details

• Initial Capital Investment: RM850,000
• Franchise Fee: RM60,000
• Royalty Fee: 5% of gross sales
• Marketing/A&P Fee: 3% of gross sales

Franchise History

SugarBun was founded in 1979 in Sarawak as an ice cream parlor. Over the years, it transformed into a full-service restaurant brand, expanding its menu and introducing innovative concepts. Its growth was driven by a commitment to quality, consistency, and community engagement.

By the mid-2000s, SugarBun had successfully expanded to rural towns across Sarawak and ventured into international markets, gaining a loyal customer base. The introduction of Borneo Asian Food in 2016 marked a new chapter, combining traditional flavors with modern operational efficiency.

Today, with 89 outlets and more on the horizon, SugarBun continues to grow as a leader in the F&B industry.