Wayback Burgers Franchise Malaysia

Product Description

Wayback Burgers Franchise Business Opportunity

Wayback Burgers, a fast-casual American burger chain founded in 1991, has revolutionized the burger industry with its fresh, made-to-order menu, handmade ground-beef patties, and indulgent hand-dipped milkshakes. Originally known as Jake’s Hamburgers, the chain began in Newark, Delaware, and rapidly expanded due to the overwhelming popularity of its delicious burgers. Today, Wayback Burgers has over 150 locations across the United States and continues to grow globally, including a thriving presence in Malaysia.

The franchise operates under Wayback Delights Sdn Bhd in Malaysia, offering potential franchisees a unique opportunity to be part of a rapidly growing brand in the lucrative fast-casual dining sector. The concept has become a hit in Malaysia, with its freshly made burgers and local adaptations of the menu to cater to local tastes, including Halal certification and ingredients like chicken frankfurters to appeal to different dietary preferences.

Why Choose Wayback Burgers?

• Proven Success: With over 500 development deals in place and more than 150 locations in 30 states, Wayback Burgers has proven its popularity and potential for continued growth.
• Low Investment & High Returns: The initial investment ranges from RM550,000 to RM1 million, depending on location and unit size. This relatively low investment for a premium fast-casual restaurant offers excellent potential for return on investment.
• Turnkey Franchise System: Wayback Burgers offers a comprehensive support system for franchisees, from location scouting and lease negotiations to restaurant setup, staff training, and ongoing operational support. The master franchisee ensures that franchisees are fully prepared for success, covering areas such as stock ordering, marketing materials, and employee training.
• Flexible Franchise Options: Franchisees can opt for a Single Unit Franchise, Multiple Unit Franchise, or Area Franchise, depending on their investment capability and business goals.
• Wide Appeal: With a menu tailored for both local and international tastes, Wayback Burgers offers something for everyone, including vegan and vegetarian options. Local flavors, such as Cili Padi in sauces, ensure the menu appeals to diverse Malaysian palates.
• Staff Support & Training: Comprehensive training programs are provided for all employees, and franchisees can expect assistance in recruiting and managing their team, including support for HR and cost management.

Key Facts

• Company Name: Wayback Delights Sdn Bhd
• Year Established: 1991 (USA)
• Country of Origin: United States of America
• Type of Business: Fast-casual burger restaurant, specializing in handmade burgers and milkshakes
• Types of Franchise Available: Single Unit, Multiple Unit Franchise, and Area Franchise
• Unit Size: 750 sq ft to 2,000 sq ft
• Franchise Fees: Available upon request
• Franchise Term: 15 years
• Royalty: 5%
• Marketing / A&P Fund: 2%
• Estimated Initial Investment: RM550,000 – RM1 million (depending on location and unit size)
• Training & Support: Comprehensive initial training and ongoing operational support including sales analysis, marketing, and HR assistance

Why Invest in Wayback Burgers?

Wayback Burgers has already captured the attention of Malaysians with its mouth-watering burgers and fun dining experience. With a customizable menu, the option to build your own burger, and exclusive milkshakes, it’s a concept that is already well-suited to local preferences. With the backing of an experienced team, franchisees can expect steady support throughout their business journey, ensuring that their Wayback Burgers outlet runs smoothly and efficiently from day one.

Interested in joining the Wayback Burgers franchise family? Reach out to Wayback Delights Sdn Bhd today for more information on how to start your own franchise and be part of the burger revolution.