SugarBun – From Ice Cream Parlor to Global Fast-Food Icon
The Story of SugarBun
SugarBun is a Malaysian fast-food chain that has grown from a humble ice cream parlor in 1979 to a renowned international franchise. Known for its signature broasted chicken, burgers, and milkshakes, SugarBun has expanded across Malaysia, Brunei, Bangladesh, China, Indonesia, and even Australia.
Founded by Wung Wei Kee, the first SugarBun outlet opened at Kenyalang Commercial Centre in Kuching, Sarawak. The name “SugarBun” was inspired by a phrase Wung saw during a visit to Taiwan. Initially, the brand focused on ice cream, but Wung’s brother saw an opportunity to serve fried chicken instead.
With the help of an American friend, Wung was introduced to the broaster fryer, a unique cooking technique that pressure-fries chicken, keeping it juicy, crispy, and full of flavor. This innovation became the cornerstone of SugarBun’s menu, setting it apart from other fast-food chains.
A Legacy of Growth & Expansion
1979 – First SugarBun outlet opens in Kuching, Sarawak.
1980s – Introduces Broasted Chicken, a game-changer in fast food.
Expansion – Becomes a franchise brand, growing across Malaysia and beyond.
First international outlets – SugarBun opens in Brunei, Bangladesh, China, and Indonesia.
🇦🇺 Australia – SugarBun’s first non-Asian outlet launches in Melbourne.
Today, SugarBun continues to expand, bringing its unique Asian-inspired fast-food experience to more customers worldwide.
The SugarBun Menu – A Blend of Tradition & Innovation
Broasted Chicken – Pressure-fried with secret local spices, ensuring crispy skin and juicy meat.
Burgers – Made with high-quality ingredients and fresh buns.
Milkshakes & Slushies – Refreshing, creamy, and available in a variety of flavors.
Local Delights – SugarBun embraces regional flavors, serving popular Asian rice dishes alongside its fast-food staples.
The signature broasted chicken remains the brand’s highlight, with its unique seasoning blend and pressure-frying method, offering a healthier yet flavorful alternative to traditional deep-fried chicken.
Why SugarBun Stands Out
✔ Authentic Malaysian Heritage – A homegrown brand with deep roots in Sarawak’s food culture.
✔ Unique Cooking Technique – Broasting technology keeps chicken crispy yet tender, unlike regular frying.
✔ Diverse Menu Options – Combines Western fast food with Asian flavors, appealing to a broad audience.
✔ Global Reach – From Malaysia to Australia, SugarBun is a recognized and trusted brand.
✔ Franchise Growth & Opportunity – Continues to expand, offering a lucrative business model for franchise partners.
SugarBun Today & Beyond
With decades of experience, a loyal customer base, and continuous innovation, SugarBun remains a fast-food powerhouse in Malaysia and beyond. Its commitment to quality, taste, and heritage has made it a household name, proving that a small ice cream shop in Kuching could grow into an international brand.
Experience the irresistible flavors of SugarBun – where crispy, juicy broasted chicken meets Asian-inspired fast food!
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