Focus Point Franchise Malaysia

Focus Point Franchise Business Opportunity

How It All Began

The story of Focus Point began in 1989 with the opening of its very first store in Muar, Johor, under the name Focus Vision Care Centre. Initially, the store was a modest counter in a local shopping center, providing basic optical services to the community. From these humble beginnings, Focus Point quickly grew into one of the leading optical retailers in Malaysia and has set its sights on expanding further in the region.

In 1993, Focus Point Sdn Bhd was established, and a head office was set up in Johor Bahru to manage and support the growing network of retail outlets. With more opportunities on the horizon, Focus Point expanded to Malaysia’s capital, Kuala Lumpur, in 2000, further solidifying its position in the market.

The Largest Optical Retail Chain in Malaysia

Today, Focus Point is officially recognized by the Malaysia Book of Records as the largest optical retail chain store in Malaysia. The company has over 190 outlets nationwide, with more than 230 qualified eye care professionals serving customers across the country. The brand’s growth and commitment to excellence have made it a household name, known for its wide variety of fashionable eyewear and professional eye care services.

Focus Point offers customers a diverse range of eyewear options through its various store concepts, including Focus Point, Focus Point Signature, Focus Point Concept Store, Focus Point Outlet, Whoosh, Opulence, Eyefont, and Solariz. These stores cater to various customer needs, from budget-conscious individuals to those seeking high-end designer eyewear.

The company is not just about eyewear; it’s also embracing technology and innovation in the optical market. Focus Point was one of the first optical retailers to launch eCommerce, bridging the gap between online and offline shopping experiences to better serve its customers.

Business Opportunities

Focus Point’s Franchise Program was launched in 2002, and the response has been overwhelmingly positive. Within just seven years, the company successfully expanded its reach, with over 60 franchise outlets established across Malaysia and Brunei. This impressive growth is a testament to the brand’s popularity and the effectiveness of its franchise model.

In recognition of its success and commitment to excellence, Focus Point has won several prestigious awards, including the “Best Homegrown Franchise” title from the Malaysian Franchise Association in 2009.

Why Choose Focus Point?

• 30 Years of Expertise: Focus Point boasts three decades of experience in the optical industry, making it one of the most trusted brands in the region.
• Largest Optical Retail Chain: As the largest optical retail chain store in Malaysia, Focus Point has an established market presence and brand recognition.
• Listed on Bursa Malaysia: Focus Point is the first and only optical retail chain store to be listed on the Malaysian Stock Exchange, adding credibility and transparency to the brand.
• Exclusive Brands: Focus Point carries a variety of exclusive eyewear brands that can only be found in its stores, offering franchisees a competitive edge in the market.
• Financing Support: Focus Point provides financing support services to help franchisees with the initial capital and other financial requirements to start their own outlets.

Why Invest in Focus Point?

Focus Point offers an incredible opportunity for franchisees to enter the rapidly growing optical industry with a well-established and respected brand. With over 30 years of experience, a robust franchise support system, and a wide range of exclusive eyewear brands, Focus Point ensures that its franchisees have everything they need to succeed.

Whether you’re looking for a solid investment in a thriving industry or a chance to be part of the largest optical retail chain in Malaysia, Focus Point provides the tools, resources, and support you need to build a successful franchise business. Take the first step today and join Focus Point in making eye care accessible and stylish for everyone!