Camps & Apparels Franchise Malaysia

Camps & Apparels Franchise Business Opportunity

The Brand Name in School Co-curriculum Uniforms and Camping Equipment

Camps & Apparels is a well-established brand in Malaysia, renowned for its expertise in school co-curriculum uniforms and camping equipment. With over four decades of experience, the company has built the largest retail chain in Malaysia dedicated to school uniforms and co-curricular gear, including uniforms for organizations like the Youth Cadet (KRS), Police Cadet, and Girl Guides. In recent years, the company has undergone a rebranding effort, introducing the OUTPOST brand to reflect a modern and contemporary image.

Company History & Achievements

Camps & Apparels has earned a prestigious reputation within the industry. In 2010, it became the Official Supplier and Retailer for the Scouts Association of Malaysia and St. John Ambulance Malaysia. Furthermore, it is the only uniform retailer certified by the Ministry of Education to supply school Youth Cadet uniforms and by the Civil Defence Department for the supply of Civil Defence Cadet uniforms.

The company has significantly expanded its product range over the years, venturing into the retailing of camping gear, martial arts equipment, and security forces accessories. These include items for the Royal Malaysian Police, the Prison Department, and RELA (People’s Volunteer Corps). In 2010, Camps & Apparels launched its Customised Uniform business line, offering uniforms and accessories for corporate orders. This diversification allowed the company to stand out in a less competitive market, with products that are typically less influenced by seasonal trends or fashion fads.

Additionally, the Ministry of Education’s directive to promote co-curricular participation in schools ensures a consistent and steady demand for its uniforms. As a result, Camps & Apparels has secured a loyal customer base across various sectors, including students, teachers, and national security personnel.

The Cutting Edge

As the only school uniform retailer offering in-house brands of headgear, apparel, footwear, and metal accessories tailored to meet the specifications of uniform bodies, Camps & Apparels has attracted a broad and loyal customer base. This includes students, teachers, and uniform personnel from national security organizations.

The company prides itself on offering quality products, affordable pricing, and a comprehensive product range, which has contributed to the growth of its customer loyalty program, now boasting over 80,000 members nationwide.

Expansion & Industry Recognition

As of December 2010, OUTPOST operates 21 outlets across Malaysia, strategically located in almost every state to meet the increasing demand for its products. The brand is set to open more outlets in the future to keep up with its growing customer base.

Camps & Apparels’ commitment to excellence has earned it industry recognition. In 2007, OUTPOST was nominated as a finalist for the Most Promising Franchisor Award by the Malaysian Franchise Association. The company’s franchisee was also a finalist for the Most Promising Franchisee in 2010. Additionally, Camps & Apparels received a recognition award for its contributions to the franchise industry from the Ministry of Entrepreneur Development and Cooperative in the same year.

Why Choose Camps & Apparels?

1. Established Brand: With decades of experience in the industry, the OUTPOST brand is synonymous with quality school uniforms and camping equipment.
2. Steady Market Demand: Thanks to government directives encouraging school co-curricular participation, there is consistent demand for products in this sector.
3. Diverse Product Range: With offerings that include school uniforms, camping equipment, martial arts gear, and corporate uniforms, the brand taps into a variety of niche markets.
4. Loyal Customer Base: Over 80,000 members nationwide support the brand, demonstrating strong customer loyalty.
5. Proven Franchise Success: The brand has been recognized as a leading player in the franchise industry, offering a proven business model with support for franchisees.
6. Low Competition: As a niche market player, the business faces minimal competition, and its products are less vulnerable to changing fashion trends.

By joining the Camps & Apparels Franchise, you can tap into a thriving market with a trusted brand that has both a long history of success and a bright future of expansion.